Meet the dedicated team at Carabin Law.
Jhoanna Peterson: Elevating Marketing & Communications at Carabin Law
With over 15 years of expertise in marketing and communications, Jhoanna Peterson brings a results-driven approach and a passion for impactful storytelling to Carabin Law as the Senior Marketing Manager. Her career is built on a foundation of strategic messaging, public relations, and brand development, ensuring the firm’s voice is strong, clear, and compelling.
A Career Defined by Communication & Strategy
Jhoanna’s journey began at Baylor University, where she earned a degree in Public Relations in 2009. From there, she carved out a distinguished career in marketing and communications, including her role as a Public Information Officer for the City of San Antonio’s Government & Public Affairs Department. This experience strengthened her ability to craft meaningful messages, navigate media relations, and drive public engagement—skills that now serve Carabin Law’s mission of client advocacy and outreach.
Deeply Rooted in San Antonio
Though not originally from San Antonio, Jhoanna has called the city home for over a decade, fully embracing its rich culture and sense of community. Her love for the city extends beyond her professional life—she is an active volunteer with the American Red Cross San Antonio Area Chapter and the San Antonio Food Bank, ensuring she gives back to the community that has given her so much.
Beyond the Office
Jhoanna values the simple joys in life—spending quality time with her husband and their beloved fur babies. Whether at work or in her personal time, her commitment to connection, service, and authenticity shines through.
A Vision for Impact
At Carabin Law, Jhoanna is more than a marketing leader—she is a storyteller, strategist, and advocate, shaping the firm’s presence and ensuring its message reaches those who need it most. Her dedication to excellence and community engagement makes her a driving force both within the organization and in San Antonio.
When you think of marketing with purpose and impact, you think of Jhoanna Peterson.